Google Analytics 4 is a powerful tool that will help you track and analyze how your NFTify store is performing. It can provide valuable insights into what products are selling well, where your visitors are coming from, and how they interact with the store. With this data, you will be able to make informed decisions about how to improve your store and maximize its potential.

Case 1: If your GA account is currently on the Universal Analytics version, you need to create a new property for Google Analytics 4.

Step 1: In your GA account, go to the Admin section and click on "Create new property."

Step 2: Fill in the new property details according to the GA 4 setup steps:

• Property name

• Industry category

• Time zone

• Currency type

Click "Save" to continue the setup.

Step 3: Choose "web" as the data collection type in Google Analytics 4

Step 4: Set up the data stream for your website.

• Enter the website URL and stream name that you use to publish your landing page.

• Click "Create Stream" to complete the setup.

On the next screen, you will see the property information and setup instructions.

• Copy the Measurement ID that starts with G-AAAAA; this is the GA4 ID that you need to use for your NFTify store.

Step 5: Log in to NFTify, select "Marketing", then "General", then "Analytics". Paste the Measurement ID into the GA integration section within NFTify.

Case 2: If you have already created a property for GA4, you can get the GA4 ID following these steps:

Step 1: Select the existing property in your GA account.

Step 2: Go to the Admin section of the property and choose Data Streams.

Step 3: Select the available data stream and copy the GA4 ID.

Step 4: You can refer to Google's setup guide for GA4 for further instructions.

Step 5: Log in to NFTify, select Marketing, then General, followed by Analytics. Paste the measurement code into the GA integration section within NFTify.